SEO Specialist - E-Commerce l Al Kuwait, Kuwait l All Jobs Ads
Job Description
Conduct research to discover the best methods to implement search engine optimization and then work with the development team to guarantee that the strategies are implemented properly.
Cooperate with marketing and business development teams to utilize SEO in content development and management.
Carry out duties related to On-Site SEO, which may include keyword research, keyword categorization and page mapping, creation of Meta tags, setup of canonical links, product copy optimization, organization of file naming structure, submissions to webmaster tools and other similar activities.
Additionally, engage in Off-Site SEO tasks such as directory and classified submissions, blogging, creating and posting of articles, development and execution of link building strategy and other relevant activities.
Execute duties that support the company's online marketing activities, such as the management of newsletters and banners.
Monitor online campaign expenses, forecasting costs and verifying discrepancies in order to ensure the organization stays on budget.
Perform testing, data gathering, pattern recognition and other tasks that allow for the optimization of ROI from online campaigns like PPC, Paid Search, Social Media and other campaigns.
Track SEO and SEM ranking and performance as well as competition through the use of Google Analytics and other analytics tools.
Handle contact with customers and suppliers with relevance to online marketing initiatives. Additionally, complete any other duties as required.
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